If you own a home security system, you appreciate how good it feels to know that your home is fully protected while you are away or perhaps while you are sleep. However, you also appreciate how embarrassing it can be to have your alarm go off by accident. It disturbs neighbors and can even dispatch the police unnecessarily.

The problem is equally frustrating for the person who installs and monitors the system — since they are the ones who stand to lose money if you are not happy. The most common cause for a false alarm is typically a small animal/pet that crosses the path of the motion sensor. Thus alarm dealers/installers are always seeking a motion sensor that understands how to ignore small animals

Through a carefully developed branding campaign, we positioned the KX-08 motion sensor as the ultimate answer to this problem. Our goal was to make the motion sensor synonymous with pets and get the concept to stick in the minds of these alarm dealers/installers. The 'dogs on the head' image became an iconic one that was ultimately voted "most recognizable campaign" by Security Sales & Integration Magazine. The campaign extended across print, online, and numerous tradeshow exhibits.

"Everyone remembers the guy with the dogs on his head. He practically became our mascot"

C. Procraio
Optex America

Panda Software made a shocking discovery: their team of sales representatives would much rather spend their time closing sales rather than searching for them. And not only did they prefer it, they were much better at it.

So the best way to utilize their talents was to "feed" them warm leads. Leads that had already been picked, screened, pitched, and qualified. Thus, a direct marketing effort was organized to generate an abundance of leads to satisfy the sales team healthy appetite.

As a leading provider of antivirus software, spyware detection, and cybercrime prevention technology, Panda was confident that if a prospect were to merely try the product, they would be very likely to purchase it. Using an attractive incentive (a generous free trial) as the focus for our approach, we launched an integrated lead generation campaign (phone, email, and web) to get IT professionals to—well—..try the product. To further help our chances, we targeted individuals who had filled out survey indicating that they were indeed shopping around for this exact type of product and would be likely to make a purchase in the next 30 days!

What started off as a one time effort, quickly evolved into a regular practice. If repetition is considered a form of flattery, then it's safe to say that Panda Software (and their sales team) could not stop offering compliments!

"We should have done this a long time ago"

G. Goodrich
Panda Security

There once was a time when people used something called the yellow pages to find a product/service they were looking for. Need a plumber? Just look it up under "P." Call a few of the listings until you find the one you like and 'voila' - you've got your plumber.

Well, things have changed. People now use something called a search engine - namely Google. They type in a keyword and 'voila' — tons of options to choose from. So if your website doesn't appear at the top of these results, you're missing out on tons of very lucrative sales opportunities.

As was the case with Divas N Design — an interior design firm in Chicago with an urgent need to generate more leads online. Using a combination of web tactics including backend coding, article/blog development, strategic site submissions, and back linking, we embarked on a mission to ensure that when anyone searched "Chicago Interior Design", "Chicago Interior Decorator", or "Chicago Interior Designer", we would dominate the page - appearing at the top of the results.

And within a few weeks, we had accomplished just that. Divas N Design still retains the #1 listing on any of these searches and we have no intention of letting that position go. Sorry yellow pages!

"After several years of trying to get my business on the "organic" searches and having nothing but disappointments from other SEO companies, I found this group. They worked with my web site and, as promised, within a few weeks, my business was on the right side of the organic searches and on Google Maps. Their white glove service delivers the best results for your business and marketing needs on the internet!"

K. Musick
Divas N' Design

Imagine reading your favorite publication, and one of the articles mentions how wonderful a certain product is. Even if you have never heard of the product, there is a chance you just might consider buying it when the need / opportunity presents itself.

Imagine tuning in to a well-respected talk show, and a certain entertainer happened to be a featured guest. Even if you hadn't heard of them before, you are at least going to take notice of them.

As individuals, we listen to sources that we trust. When someone or something we trust gives a recommendation of some kind, we tend to pay attention. The entity being endorsed gains instant validation because of where the endorsement came from.

Welcome to public relations! With it's ability to persuade and form public opinion, it remains one of the most powerful ways to create "buzz", build a brand, and develop recognition. But the exposure it creates cannot be bought. It must be earned. And for DJ Diamond Kuts, an aspiring local radio DJ in Philadelphia, it was the perfect way to establish a name, develop a loyal following, and generate lucrative work opportunities.

Over the course of 1 year, we secured exposure for DJ Diamond Kuts in a variety of mediums including a write-up in The Philadelphia Daily News (Philly.com), an article in the "Hot Shots" section of Crème Magazine, featured stories on both Mixmatters.com and Honey Magazine, as well as a weeklong "spotlight" on Girl2Watch.com. The messaging reached millions — but more importantly - it helped turn the local radio DJ into a household name in Philadelphia.

As a result, DJ Diamond Kuts has since been named the official regional spokesperson for "Crush" soda and was selected as the official tour DJ for award winning hip hop artist Nicki Minaj. DJ Diamond Kuts has also been named the official DJ of the NBA's Philadelphia 76ers!

If you're ever in Philly — tune into Power 99 FM and check her out!

"This media exposure helped take my career to the next level. I can't thank you guys enough"

DJ Diamond Kuts

As we have all learned on numerous occasions, what we say is just as important as how we say it. Whether demonstrated through a favorite television show that we can't miss, a movie that we can't get enough of, or even a commercial that we stop to watch/hear every time it airs, the "script" that is used is the guiding force behind whether the creative message makes a true impact on us or not.

So in developing a sales presentation for one of Hemocue's products, it was critical that the finished piece truly 'spoke' to the recipient in a manner that would not only resonate with them, but would carefully walk them through all of the product's unique selling points. The message had to convince the prospect that we not only understood their job responsibilities, but assure them that we had the perfect solution to help make things that much easier for them.

And to give the message a little more punch, we had a professional voice-over read the script and deliver it perfectly!

Click here to watch/hear presentation

Optex was planning to release a new product. So the goal was to generate curiosity and build as much anticipation in the marketplace as possible. We wanted a critical mass of buyers just itching to get their hands on it as soon as it was available for purchase.

Similar to a theatrical trailer used to promote an upcoming movie, we used a "teaser" concept to promote the idea that something big was coming. We ran advertisements online and offline — using the 'question mark' as a centerpiece for tradeshow displays and various marketing communications collateral. And since silence is the most powerful way to heighten curiosity, everyone in the company was sworn to secrecy should anyone decide to call and inquire about what was "up our sleeve." We simply refused to give out any additional information on what was coming. Not even to existing customers. If anyone wanted to find out more about the product, they would simply have to stop by our booth at the upcoming tradeshow.

It worked like a charm! So well in fact, the MX series motion detector benefited from one of the most successful debuts in the company's tenured history.

"This is Nike type advertising. Now we just need the product to live up to this hype we've created"

R. Blair
Optex America

When trying to reach your target, sometimes a good ole fashioned phone call is just what the doctor ordered. No, not the annoying 'interrupt you while you're eating dinner and sound like you're reading from a script' phone call. Everyone still hates those. But a call that is tailored to each recipient and has a real value proposition to offer — with no cheap gimmicks or cheesy catches? That's a good call.

Especially in an industry where no one really does it. The "domain parking" industry is a fiercely competitive one. However, most service providers rely on email marketing to pitch their services. Some emails are read but many are ignored. So we figured, for those emails that are being ignored, why not call the prospect to explain the offer in more detail? It would enable us to answer some of the questions/concerns they may have (which might explain why some emails are getting ignored) and if they like what they hear they will now keep an eye out for our email — giving us a much higher open/response rate.

Our thinking was accurate. Out of 845 targets, nearly 40% expressed interest in moving forward and to date the campaign has produced 44 new clients along with a 215% ROI. Not bad for a cold call!

"You are too good—.too good. I will send the next commission report in about 2 weeks. You are on fire"

E. Britton
Site Launcher, LLC

All too often we as businesses focus our energy on acquiring new customers without taking the time to really understand the ones we already have. In fact, often times the best way to attract new customers, is to first pinpoint why some of your existing ones chose you to begin with. If implemented correctly, conducting a little research will reveal the competitive advantages to plan around as well as the disadvantages that need to be worked on.

The key in surveying customers is to understand that no answer they provide is a bad one. Every response contains valuable information that will tell you which of your efforts is working well and which ones aren't. With every response you gain insight. And when you add all of this insight together — you see trends. From these trends, you can form conclusions. Conclusions that you might not have been able to form on your own.

Give them the opportunity and your customer might turn out to be the best marketing consultant you could ever want to hire.

"To better understand our competitive advantages and construct an effective sales strategy—Courtney gathered useful information and offered valuable suggestions on how to best service our existing clientele, as well as how to improve our service offerings in the future."

G. Carter
Nuvisions Studio

In today's competitive business climate, the concept of having a website is nothing new or terribly exciting. In fact, a website has become such an everyday piece of your marketing program, your business is not considered legitimate without one.

So since you need one anyway, don't just settle for any old website. Especially if your product is fairly common and somewhat of a commodity. You should always try your best to make a lasting impression on your customer. After all, this will be someone's very first interaction with your company and your brand. And if they don't like what they see, they are just a mere "click" away from leaving your store and hopping over to someone else's. So try to make your website somewhat of an "experience".

With Lombardi, our aim was to do just that. Literally.